FROM PASTURE TO PLATE

Go behind-the-scenes with ranchers and scientific experts to learn about each stage of the beef lifecycle, and explore how cattle are raised and beef is produced.

TAKE THE TOUR REGISTER NOW MY Journey

An Insider’s Perspective

The Raw Truth About Beef is an engaging online experience that provides a unique opportunity to go behind-the-scenes to learn about each stage of the beef lifecycle. This video-based experience focuses on getting to know ranchers and industry experts who answer the questions you’ve always had about beef and beef production. Join us on the journey from pasture to plate!

ENROLL TODAY MY JOURNEY

Purebred Ranch

Cow/Calf Ranch

Feedyard

Processor/Distributor

Retailer

Restaurant

THE PASTURE TO PLATE LIFECYCLE

FROM PASTURE TO PLATE

An Insider’s Perspective

THE PASTURE TO PLATE LIFECYCLE

You really have a different appreciation for the product when you see the process. I highly recommend the experience to anyone.”

– Michael Smith

Executive Chef

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