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ABOUT THE PROGRAM

Born from the need to help more people experience the Texas beef industry, Raw Truth About Beef is an online experience designed to introduce culinary and health professionals to beef and the beef industry.

Stacey Mattinson

Stacey Mattinson, MS, RDN, LD specializes in nutrition communications based in the Austin, Texas area. She received her undergraduate degree in Dietetics from Brigham Young University and a master’s degree in Nutrition from Texas Woman’s University. She completed her Dietetic Internship at Texas Health Presbyterian Hospital Dallas. Afterwards, she worked in clinical nutrition and private practice before pursuing her passion for nutrition communications, where she can educate the public bite by soundbite. She has a particular interest in agriculture and serving as the bridge between agriculture and the consumer. Professionally, she has notably served as a Texas Academy of Nutrition and Dietetics State Media Representative and as Membership Chair, as well as Nominating Committee Member of the Nutrition Entrepreneurs Dietetics Practice Group, among other volunteer leadership roles. Personally, Stacey is a wife and mom and enjoys running, mountain and road biking, practicing yoga and anything adventurous in the great outdoors.

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Michael Smith

Michael Smith CEC, CCA, WCEC is a graduate of the Texas Culinary Academy / Le Cordon Bleu Austin, Texas. He is currently employed as Executive Chef of The Corpus Christi Yacht Club and serves as the Assistant Director of the local TCA Chefs of the Coastal Bend chapter as well as the Certification Chair for the American Culinary Federations Texas Chefs Association Chapter. He has worked in several different types of food service, from formal dining, healthcare, retail, catering, and remote logistical services. Growing up in South Texas, Michael spent several years working on his family’s cattle ranch. He is the proud father of two daughters and spends his leisure time hunting, fishing, and playing guitar.

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Meet your Raw Truth about Beef

EXPERIENCE TEAM

Born from the need to help more people experience the Texas beef industry, Raw Truth About Beef is an online experience that mirrors the highly-rated, in-person Pasture to Plate experience Texas Beef Council offers to bring more culinary and health professionals together over a shared love of beef.

There is no substitute for in-person experiential learning; however, with so much technology at our fingertips, the beef industry is now accessible through an engaging online experience. Beef Loving Texans created Raw Truth About Beef to provide a unique opportunity to go behind-the-scenes of the beef lifecycle. This video-based experience focuses on getting to know ranchers and industry experts that can answer the questions you’ve always had about beef and beef production. Join along on the journey from pasture to plate.

Stacey Mattinson, Registered Dietitian

Stacey Mattinson, MS, RDN, LD specializes in nutrition communications based in the Austin, Texas area.

The Raw Truth About Beef
Michael Smith, Executive Chef

Michael Smith CEC, CCA, WCEC is a graduate of the Texas Culinary Academy / Le Cordon Bleu Austin, Texas and resides in Corpus Christi, Texas.

The Raw Truth About Beef

THE RAW TRUTH ABOUT BEEF

The Raw Truth About Beef is an engaging online experience that provides a unique opportunity to go behind the scenes to learn about each stage in the beef lifecycle. This video-based experience focuses on getting to know ranchers and industry experts that can answer the questions you’ve always had about beef and beef production.
Join along on the journey from pasture to plate.

TEXAS BEEF COUNCIL

The Texas Beef Council (TBC) is a non-profit organization funded by Texas farmers and ranchers through the national Beef Checkoff program and the Texas state Beef Checkoff program. Checkoff dollars are used to increase domestic and/or international demand for beef through programs of promotion, research and education. The organization is directed by a 20-member board of cattlemen, representing the state’s 149,000 beef farmers and ranchers.

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